Home services is a two-sided market. Right now, both sides are losing.
Providers are paying to compete
Pay $15–$400 per lead.
Compete against 3–4 others for the same job.
5–10% convert.
Arrive on-site to quote work that was never guaranteed.
Platforms earn on introductions — not outcomes
Angi. Thumbtack. TaskRabbit.
Their revenue event is the lead sale.
Whether the job gets booked, completed, or paid is irrelevant to their business.
Homeowners are left to manage the chaos
Multiple quotes.
Unverified strangers.
No pricing certainty.
No tracking. No accountability once the platform makes the introduction.
“Today's lead platforms earn before the transaction. What happens next is not their problem.”